Everlast Group of Companies
Legal

Privacy & Cookie Policy

Effective Date: January 1, 2026 | Last Updated: March 30, 2026

1. Introduction

Everlast Group of Companies (“Everlast,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at everlastproducts.ca (the “Site”).

We comply with the Personal Information Protection and Electronic Documents Act(PIPEDA) and applicable provincial privacy legislation, including Alberta’s Personal Information Protection Act (PIPA).

2. Information We Collect

2.1 Information You Provide

When you submit our contact form or otherwise communicate with us, we may collect:

  • Your name
  • Email address
  • Phone number (if provided)
  • Preferred location (if provided)
  • Project details and any other information you include in your message

2.2 Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Operating system
  • Referring website or URL
  • Pages viewed and time spent on each page
  • Date and time of your visit

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer service
  • Send you information you have requested about our products and services
  • Schedule consultations and appointments
  • Improve and optimise our website and user experience
  • Analyse website traffic and usage patterns
  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. How We Share Your Information

We may share your personal information only in the following circumstances:

  • Service providers: We use trusted third-party services to operate our website and process communications, including Vercel (hosting), Resend (email delivery), and Behold (Instagram feed display). These providers access your information only to perform services on our behalf and are contractually obligated to protect it.
  • Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with the content.

5.2 Cookies We Use

  • Strictly necessary cookies: Essential for the website to function (e.g., session management). These cannot be disabled.
  • Analytics cookies: Help us understand how visitors use the Site so we can improve the experience. We may use privacy-focused analytics tools that do not track you across other websites.
  • Third-party cookies:Our embedded Instagram feed (powered by Behold) may set cookies to display content. These cookies are governed by the respective third party’s privacy policy.

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of certain parts of the Site.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are retained for a reasonable period to ensure we can follow up on your enquiry and provide adequate service.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS, and form submissions are transmitted securely. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Under Canadian privacy law, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal obligations
  • Withdraw consent for processing where consent is the basis for processing
  • File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, please contact us using the details provided below.

9. Third-Party Links

The Site may contain links to third-party websites, including our Instagram profile, supplier websites, and government resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Children’s Privacy

Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy & Cookie Policy or our data practices, please contact us:

Everlast Group of Companies
5920 30 Street SE
Calgary, Alberta T2C 1X8
Canada

Phone: 1-403-279-8777
Email: Info@EverlastProducts.Ca